Kristina Joss - Head of North America Strategy for Salterbaxter

Kristina Joss - Head of North America Strategy for Salterbaxter

Kristina Joss is Head of Strategy, North America for the leading sustainability communications agency Salterbaxter, a specialist sustainability agency committed to helping companies and brands step up to the changing relationship between business and society.  In her role, Kristina leads Salterbaxter’s thought leadership and business development in North America, executing against the company’s vision and developing service offerings that deliver client success. Kristina also advises Fortune 500 companies on sustainability strategy and communications – from strategy development and materiality, to stakeholder engagement and reporting. She specializes in advising multinational companies on how to integrate sustainability into the business to drive change as well as the most impactful ways to reach key audiences.

Kristina’s sector experience cuts across technology, retail, hospitality, automotive, food & beverage, extractive, and media. Recent clients include BNY Mellon, FedEx, Hilton, Lockheed Martin, Nordstrom P&G, Shire, and Time Warner. 

Kristina Joins Sustainable Nation to Discuss:

  • The new era of corporate sustainability reporting

  • Engaging stakeholders in sustainability reporting

  • Moving the Goal Posts - Salterbaxter's new report on sustainability reporting

  • Advice and recommendations for sustainability leaders

Kristina's Final Five Question Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers?

I would say read as much as you can, as often as you can. It's one of the most important things that I do in my job. Just reading articles, newsletters, books and just keeping pace because it's a constantly moving field. So as much as you can immerse yourself on a day to day basis, the better.

What are you most excited about right now in the world of sustainability?

The corporate leadership that is stepping up today in the face of some of the societal challenges that we have. I think it's also a fairly controversial one that's worthy of another discussion for another day, but I do think it's really interesting - the CEO's and the corporations stepping up on leadership.

What is one book you would recommend sustainability leaders read?

Well, it's actually been awhile since I read a specific sustainability book, as I've been focused on some more issue focused memoirs as of late. But I would recommend, Don't Even Think About It by George Marshall. It's really important look at the psychology of sustainability. I think that is a field that is particularly pertinent right now.

What are some of your favorite resources or tools that really help you in the work that you do?

I love newsletters and I'm quite well known for keeping track of a lot of content that way within Salterbaxter. So just a few of the ones I love are The Broad Sheet, Reconsidered, Sustainable Brands and Climate Nexus. They all provide really great material on a day-to-day basis.

Where can our listeners go to learn more about you and the work that you're leading at Salterbaxter?

So more about Salterbaxter is at You can find me on LinkedIn under Kristina Joss and my Twitter account is @kjoss_, so you can find me there. I'm sending out content on a fairly regular basis.